Build Facebook Ads Campaign Which Convert. We’ll target homeowners in your service radius who are actively engaging with “Christmas lights,” “permanent trim lighting,” and “holiday install” content. Thumb-stopping creatives (before/after rooflines, night shots, short reels) plus offer angles like Pre-Season Pricing and Free Design Mockup drive clicks. We’ll run Advantage+ and interest/lookalike stacks, optimize for “Calls” and “Leads,” and kill anything over target CPL fast.

Build A Quick Funnel To Capture Leads. A high-intent landing page built for speed: instant quote form, ZIP filter, gallery of installs, finance/price guidance, and a calendar widget to book estimates on the spot. One-tap call & SMS buttons for mobile, plus a “Design My Lights” CTA that increases conversions from curious browsers to booked consults.

Automate Leads Nurturing. 7-day SMS + email sequence that educates and nudges: night-view photos, 30-sec explainer video, FAQs (timers, app control, weather, warranties), and reminders about limited install slots as the season approaches. Missed call text-back + AI receptionist capture details (address, roofline length estimate, timeline) so no lead slips through.

Follow-Up System. Smart follow-ups based on behavior: replied/not-replied, clicked design guide, requested financing, or asked about permanent RGB. No-reply triggers same-day SMS, 24-hour email, 72-hour voicemail drop, then a “last-chance before schedule fills” message. Show-up protection (confirmations, directions, reschedule link) keeps your calendar solid.

Auto Proposal Sending. After the estimate, proposals go out automatically with itemized options (XMAS install vs. permanent RGB), add-ons (garage trim, peaks, timers), financing, and e-signature. If unopened, the system pings them with a “view your design & price breakdown” SMS; if opened/no action, it sends a gentle 24-hour nudge and a limited-slot reminder to close the job.